Bay Rise Project

39 and 41 View Road, Henderson. A 53 lot development, with lots selling off the plans 16 months ahead of a late 2027 completion.

Challenge

Sell homes that don't exist yet. Buyers had nothing to walk through and completion was more than a year out.

Solution

I led the marketing side: website copy, print and brand, a materials board, architectural renders (some produced with AI), a VR walkthrough, video from storyboard to final cut, email campaigns, and paid ads I tracked and tuned.